Turkish peshtemal became a trend
There was great interest in Turkish peshtemal at EVTEKS, one of the two largest home textile exhibitions in the world.
Turkish peshtemal became a worldwide trend in recent years, especially gaining popularity in U.S. since it’s an eco-friendly, storable product.
Turkish peshtemal has an export volume of 600 million dollars, and 80% of the products are manufactured in Denizli.
DENİB President Hüseyin Memişoğlu "Peshtemal became a worlwide trend in recent years. We’re 51st in towel export to USA. We sell regular towels for 7.5 dollars per 1 kg, and peshtemals for 10 dollars."